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Farrah B This lipstick is pure perfection. The matte finish is beautifully soft yet incredibly hydrating, making my lips feel comfortable and naturally colored—like my own lips, just better. It’s so easy to apply that I don’t even need a mirror. Even though it stays in place for hours, I find myself reapplying it just for the pleasure of the smooth, luxurious feel on my lips and its subtle, clean perfume (a true madeleine de Proust for me—a nostalgic scent that reminds me of my mum when I was a child). The packaging is classy with a vintage touch, and I’m already planning to order more shades so I can always have one within reach, in every bag and coat pocket. Also, I sometimes apply it on my cheeks!